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Two years ago my teacher sent the entire class on an assignment as part of our Principles of Marketing subject in which we had to visit different retail outlets and check which company manufactured them. I remember going to one such place with 3 other class mates, with Note Pad open in our phones and discreetly clicking pictures of all HUL products. It sort of felt weird at first because we had never done the picture clicking part before, but slowly got used to it as soon as we realized that the line of HUL products was just never ending. We submitted the assignment the next day and that was the end of the story. But just yesterday, I opened the HUL website again as part of my semester VI Logistics subject assignment (yes I do get homework even in TY!). I was surprised by the products that I saw.
Sheng Nu is a derogatory term made popular by the All-China Women's Federation that classifies women who remain unmarried in their late twenties and beyond. The slang term, 3S or 3S Women , meaning "single, seventies (1970s), and stuck" has also been used in place of Sheng Nu. Here is an excerpt from an article written by a Chinese lady on what it feels like to be unmarried at 30. "As I turn 30, I am left wondering what it means to be a Chinese woman - and a well educated one at that - entering her fourth decade. One thing is for sure: if like me, you’re unmarried at 30, your life “is over”. No surprises there, given more than 90 per cent of women marry before 30 in China. Single at 27 and you’re a “leftover woman”; single at 30 – well, you're as good as dead. A woman's early twenties in China are considered her most attractive. It’s also when a woman is most “tender”.