Facebook's startling new ambition is to shrink
Over the next year, we’ll start spending less time on Facebook. Those of us who used it to catch up on the news will find less of it to read. We’ll watch fewer videos, and we’ll see fewer advertisements.
Facebook announced a plan to emphasize more “meaningful” interactions on the platform. Facebook’s researchers have found that when people are actively commenting on posts, they tend to feel better about using social networks — and feel better about themselves in general.
CEO of Facebook, Mark Zuckerberg says : “Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”
To read more : https://www.theverge.com/2018/1/14/16885314/facebook-news-feed-changes-meaningful-interactions